You bought your Archer Brighton. Awesome! Next day you get the call: you've been selected to go to Mars as a part of the first human expedition, but you can't take the bag with you. No worries.
Email email@example.com within 30 days and we will give you a full refund for your unused, mint condition bag.
What's that? You want to take your Archer Brighton, but the one we sent you was damaged in shipping?
Email firstname.lastname@example.org and we will send you a replacement free of charge.
No Mars trip? But you're not happy about something? Email email@example.com and we will do what we can to make you happy.