LAUNCH PRESS RELEASE
FOR IMMEDIATE RELEASE
CHICAGO— (May 8, 2015) Startup fashion brand Archer Brighton (www.archerbrighton.com) announced it will be launching on Kickstarter this Wednesday (5/13) at 8PM EDT, letting office-goers replace their brown bags with premium, professional lunch carriers. Through Kickstarter, early adopters join a trendsetting movement to change the way we think about lunch.
With an eye on design and functionality, the Archer, for men, and the Sophie, for women, look like lunch bags you would actually want to carry. Their sleek look rivals designer bags yet are practical for bringing in a full set of tupperware.
Both styles have a tough canvas exterior that is easy to clean, an insulated foil interior to keep food fresh, and metal detail finishings that stand out in the office fridge. The bag is convenient to carry for those on the go. Just grab the split leather top handle, sling on the shoulder strap, or clip it to a messenger bag.
Archer Brighton launches at a time when more and more people are bringing their lunch in to save money, eat healthy, and skip the lunch lines. “I was wasting so much money trying to eat out everyday,” says co-founder Selene Cruz, “and it was almost impossible to find healthy options.”
For co-founder Aakash Mathur, being socially conscious was a big reason to start Archer Brighton. “There’s a lot of waste in daily takeout, with endless wrappers, containers, and excessive food,” says Mathur. “I found packing lunch to be a good alternative.”
With little variety in the market for professional lunch bags, Cruz and Mathur decided to make their own. They bootstrapped through the design and prototyping phases, and are launching on Kickstarter to raise funds for the first production run. Archer Brighton is available to both US and international customers. To check out the Kickstarter campaign, visit www.archerbrighton.com/kickstarter.
About Archer Brighton
Founded in 2014 by Selene Cruz and Aakash Mathur, Archer Brighton is a Chicago-based fashion brand that aims to reinvent overlooked accessories. The startup designs, manufactures, and sells professional lunch carriers that help people look sharp, eat smart, and skip the lunch lines.
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